Monthly Archive for November, 2010

Tango with Style: Corporate Design & Website

Business Card - front (matte coated + spot UV)

Tango with Style is the expand­ing enter­prise of a young dan­cer and instructor of Argen­tine tango, who has gathered more than 7 years of exper­i­ence in teach­ing and spent more than 10 years dan­cing ball­room, latin, and argen­tino tango at the early age of 24 years. His teach­ing style is vivid and play­ful, while his dance merges the eleg­ance of clas­sic close embrace tango with intense or brisk ele­ments. He teaches reg­u­larly in the Ger­man cap­ital, gives work­shops at events across Europe but has also main­tained his com­mit­ment to his very first courses in his small homet­own near the East­ern border.

Play­ing with these seem­ing con­tra­dic­tions Ksign aimed at cre­at­ing an eleg­ant look with ima­gin­at­ive ele­ments and a some­what urban feel to it that emphas­ises his com­pet­ence and well-composed style but still gives his explor­at­ive and ima­gin­at­ive fea­tures room.

The web­site runs on Word­Press 3 and is multilingual.

Busi­ness cards were prin­ted by Pin­guin on 350g matte coated stock with UV spot var­nish on both sides.

Part­ners

Daniela Kahle — naming

Image Flyer Constantin Rüger

Image Flyer - Cover

Due to his relo­ca­tion to Ber­lin and his new busi­ness strategy Con­stantin needed an image flyer as an exten­ded busi­ness card for event organ­isers and hosts. Ksign took this oppor­tun­ity to refine his CI and cre­ate a small bro­chure that renders his main fea­tures as a dan­cer into graphic design: a tra­di­tional asym­met­rical grid as used for book lay­outs on squared CD inlet sized chromo boards blends con­ser­vat­ive­ness with con­tem­por­ary ele­ments and alludes to his music­al­ity — just like the fresh yet clas­sical font and the color scheme. Using large areas of white space and a single color with b/w images emphas­ises his clear and pre­cise style and dis­tin­guishes the bro­chure from other typ­ic­ally dark and color-intense tango advert­ising materials.

Per­fectly prin­ted on 300g FSC chromo board with full gloss var­nish by Laser­line.